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Blog: In Real Life

Book reviews, marketing observations and advice, and general commentary…

Recent Posts

The Postcard Rule

Once upon a time, before email existed, we used to write letters, memos, and postcards. Letters and memos could be kept private in regular or inter-office envelopes, but postcards were different. They could be--and often were--read by anyone who happened on them. I...

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Bad Marketing

Happy New Year! If you’re reading this, chances are good that you survived 2016. For that, I think we all deserve a medal. Or chocolate. Or both. When it comes to marketing, I’m all for getting attention. And I fully acknowledge that sometimes attention-getting...

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