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Blog: In Real Life

Book reviews, marketing observations and advice, and general commentary…

Recent Posts

Cheap? Fast? Good?

Back in the proverbial day, before there was social media and a correcting Selectric was the bomb, I used to hear this Business Rule a lot. I haven’t heard it lately, but it’s as true as ever, so I’m gonna try to reintroduce it to the vernacular, starting right here....

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Promote Yourself

A couple of weeks ago, Jeff Cohen posted about his Chemo Promo Conundrum. The core situation he described—an author confronting the problem of having to promote their books—is a common problem, I think, made immeasurably harder for Jeff because he’s going through...

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