Hawaii Travel Tips

In March, many of you are heading for Honolulu for Left Coast Crime. Since I grew up there, I wanted to share some “insider” tips… Speaking of Tips… Living in Hawaii is expensive. VERY expensive. When tipping, keep in mind that the people serving you are...

Don’t Copy and Paste This

Have you noticed (I know you have) a plethora of Facebook posts lately that have a line at the end asking you not to share the post, but to copy and paste it? Sometimes it includes an “explanation” that the audience will be larger if you copy-paste rather than share....

To Authors

I’ve seen a lot of authors lately seeming to wonder whether their efforts are worth it. So let me tell you a little bit about yourself, from the perspective of a reader who is lucky enough to help connect books and readers… You are an author. A writer, a...

Hate Has No Home Here

Click here for Hate Has No Home Here on Facebook, where you can download online banners and printable...

The Postcard Rule

Once upon a time, before email existed, we used to write letters, memos, and postcards. Letters and memos could be kept private in regular or inter-office envelopes, but postcards were different. They could be–and often were–read by anyone who happened on...

Bad Marketing

Happy New Year! If you’re reading this, chances are good that you survived 2016. For that, I think we all deserve a medal. Or chocolate. Or both. When it comes to marketing, I’m all for getting attention. And I fully acknowledge that sometimes attention-getting...

Unpopular Opinions

There’s been a post theme going around Facebook lately wherein people share ten unpopular—but not political—opinions. I wasn’t loving the posts because they seem to celebrate and encourage the negative…until I saw Rob Hart’s. Rob is (in no particular order): a...

Kindness Marketing

This time of year—and this year especially—we’re all thinking more about kindness. We all agree that acts small and large that bring a smile, comfort, a laugh, or a moment’s respite from the craziness of daily life are a good idea, but do they have any marketing...

A Reflection

Some seasonal thoughts about the 1980s

Imma Gonna Unfriend/Unfollow You!

How are you doing? Everyone ok? One thing that’s true and nonpartisan about this political cycle is that it has certainly made social media a lot more…interesting. Whether we choose to share them publicly or not, most of us have strong feelings about the...