To Authors

I’ve seen a lot of authors lately seeming to wonder whether their efforts are worth it. So let me tell you a little bit about yourself, from the perspective of a reader who is lucky enough to help connect books and readers… You are an author. A writer, a...

Hate Has No Home Here

Click here for Hate Has No Home Here on Facebook, where you can download online banners and printable...

The Postcard Rule

Once upon a time, before email existed, we used to write letters, memos, and postcards. Letters and memos could be kept private in regular or inter-office envelopes, but postcards were different. They could be–and often were–read by anyone who happened on...

Bad Marketing

Happy New Year! If you’re reading this, chances are good that you survived 2016. For that, I think we all deserve a medal. Or chocolate. Or both. When it comes to marketing, I’m all for getting attention. And I fully acknowledge that sometimes attention-getting...

Unpopular Opinions

There’s been a post theme going around Facebook lately wherein people share ten unpopular—but not political—opinions. I wasn’t loving the posts because they seem to celebrate and encourage the negative…until I saw Rob Hart’s. Rob is (in no particular order): a...

Kindness Marketing

This time of year—and this year especially—we’re all thinking more about kindness. We all agree that acts small and large that bring a smile, comfort, a laugh, or a moment’s respite from the craziness of daily life are a good idea, but do they have any marketing...

Imma Gonna Unfriend/Unfollow You!

How are you doing? Everyone ok? One thing that’s true and nonpartisan about this political cycle is that it has certainly made social media a lot more…interesting. Whether we choose to share them publicly or not, most of us have strong feelings about the...

When Not to Market

This has been a helluva week. Regardless of your political leanings, we were all surprised by the results of the American presidential election (thanks, pollsters). Many of us were up way past our bedtimes on Tuesday, and on Wednesday, everyone I know was in shock,...

Reflections on Bouchercon Online

A week ago, many of you were in New Orleans either listening to fascinating panels, trying to figure out how the damn elevators worked, commenting on the heat and humidity, or hanging out in the bar (or Starbucks). If you weren’t there, you probably know people who...