Cultural Differences

My father was writing his Master’s Thesis about WB Yeats when I was born, and this, combined with our Irish family history, led to my being named after Ireland. When I was growing up, Erin was an unusual name; I was well grown before I met another Erin. I moved to...

Don’t Copy and Paste This

Have you noticed (I know you have) a plethora of Facebook posts lately that have a line at the end asking you not to share the post, but to copy and paste it? Sometimes it includes an “explanation” that the audience will be larger if you copy-paste rather than share....

The Postcard Rule

Once upon a time, before email existed, we used to write letters, memos, and postcards. Letters and memos could be kept private in regular or inter-office envelopes, but postcards were different. They could be–and often were–read by anyone who happened on...

Bad Marketing

Happy New Year! If you’re reading this, chances are good that you survived 2016. For that, I think we all deserve a medal. Or chocolate. Or both. When it comes to marketing, I’m all for getting attention. And I fully acknowledge that sometimes attention-getting...

Unpopular Opinions

There’s been a post theme going around Facebook lately wherein people share ten unpopular—but not political—opinions. I wasn’t loving the posts because they seem to celebrate and encourage the negative…until I saw Rob Hart’s. Rob is (in no particular order): a...

Kindness Marketing

This time of year—and this year especially—we’re all thinking more about kindness. We all agree that acts small and large that bring a smile, comfort, a laugh, or a moment’s respite from the craziness of daily life are a good idea, but do they have any marketing...