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Blog: In Real Life

Book reviews, marketing observations and advice, and general commentary…

Recent Posts

Cheap? Fast? Good?

Back in the proverbial day, before there was social media and a correcting Selectric was the bomb, I used to hear this Business Rule a lot. I haven’t heard it lately, but it’s as true as ever, so I’m gonna try to reintroduce it to the vernacular, starting right here....

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Promote Yourself

A couple of weeks ago, Jeff Cohen posted about his Chemo Promo Conundrum. The core situation he described—an author confronting the problem of having to promote their books—is a common problem, I think, made immeasurably harder for Jeff because he’s going through...

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On Failure

Last weekend, I read this essay in The Guardian when it was shared by novelist Steve Mosby. Despite it being published on April 1, it does not appear to be an April Fool's joke. The Guardian's April Fool's story is here.  The thing that jumped out at me most was this:...

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