Services: Detail

HEW’s services include…

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Media Relations

By auditing reporters and bloggers who have covered both your competitive set and relevant topics, I’ll create a targeted key media/bloggers list whose audience creates broad visibility
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Media Kits

Backgrounder, fact sheet, bio
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News Releases

When developments warrant shouting about
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Audiences

Identify and research target and adjacent audiences
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Content

In creating a content editorial calendar that encompasses each venue, we look for fun and interesting topics that encourage readers to share their thoughts and opinions with us, each other, and their circle of influence (the latter being crucial to growing the audience for each venue; research shows the average American has 634 ties in his/her overall network).
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Websites

Creating sites, and also optimizing/expanding them
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Facebook

Pages, tabs, contests
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Twitter

Edcals, monitoring, content
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Blogs

Pitching and writing/editing posts
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YouTube

Channels
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Wikipedia

Pages/listings
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Goodreads

Author pages, book listings, contests
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Google+

Profiles, hangouts
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LinkedIn

Profiles, groups
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Amazon

Author pages
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Newsletters

Creating and distributing
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Online Events

Signings, product demos
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By-Lined Articles

By-lined articles create the opportunity to discuss our issues (and product) in our language. As such, they are a fundamental thought leadership platform and one where we can create a clear, authoritative brand tone.
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Analysts

Identifying and scheduling briefings with the right analysts
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Awards

Researching and submitting entries for relevant awards