All About You

A few months back I accidentally agreed to help out with the social media for Bouchercon 2013. Mostly, this has meant managing the Facebook page…digging up answers to questions, sharing information, and trying to come up with interesting posts that will make...

Facebook Pages and Profile (and bears, oh my!)

Earlier this week, I had a fascinating email conversation with an author about Facebook Profiles vs. Pages. It got me thinking… Our conversation started because this author has a Facebook Profile, but not a Page. She doesn’t use Facebook much, but she has a book out...

Greetings from The South

We’ve all, at one time or another, looked down our collective noses at Florida. Yes, even those of us who live here. After all, from botched elections to some of the world’s most spectacularly stupid criminals—not to mention being God’s Waiting Room—Florida...

Your Audience is Not Disgruntled

Several recent experiences have underscored for me that while the rampant “solve a problem” marketing works for some products and services, it is not ideal for books.Ask any MBA, and she will tell you that in order to have an effective marketing plan, you must first...

Beware of False Gurus

It’s been quite a few weeks…ones that have given social media denizens more than enough to talk about. From the unimportant, like Unilever telling women to how to think—or not think—about their bodies to hard news events that have impacted many of us directly and...

Ode to Serials

Most of the time, I’m pretty certain I was born in the wrong decade. Not that there was anything wrong with the 1970s, but in many ways I feel much more connected to the 1950s. All the Heywood-Wakefieldfurniture in our house, for example, as well as the house...