I’m happy to announce that I’ve joined the crew over at Hey, There’s a Dead Guy in the Living Room. I’ll be blogging there on Fridays beginning today.I’ll still be here, too, of course, on other days.I wanted to have a fun topic to start,...
Keith Rawson made a compelling case recently for authors not having Facebook Pages. While I see—and appreciate—his points, I have also over-thought myself into a fervor…and decided that Pages do have a viable role for other-than-household name authors. Here’s my...
I like the St. Petersburg Times. It’s my local daily paper, and I’m glad that it is. It’s one of the lone remaining independent daily papers…that is, one that’s not owned by one of the Big Media Companies. It has some exceptional reporters, and takes its...
I’m a firm believer that ebooks and paper books are far from mutually exclusive. Books aren’t music, and just as there will always be enormous building and small cottages filled to the brim with paper books, likewise ebooks will continue to thrive on screens of all...
Author Alafair Burke claims to be no salesperson, but she’s a lot smarter about marketing than she gives herself credit for. In her post on the Murderati blog, “Because Free is a Very Good Price!” she talks about giveaways from the perspective of an author…and her...
There was a time, not that long ago, that I advocated gimmicks. I still think they have a time and place, but lately I’ve been much more focused on the power of community influencers.Perhaps the most common misperception in PR today is that media write about...
