Find me a brand or a marketer, and I’ll show you someone who is keen to jump up and holler, “I know my customers! I love my customers!”But most don’t.Just look at Groupon and Borders. While their businesses are in wildly different places at the moment, they share a...
Twitter is many things to millions of people, especially marketing people. And most of them are too busy thinking outside the box about their leading solution to use it in a manner even vaguely resembling useful.I have heard Twitter alternately described as a:News...
If you know me, you know I’m not a fan of anything News Corp. does, and damn if they didn’t set up a hole though which I could pilot a semi when they launched their app, The Daily, while likely the biggest global news story of 2011 unfolded in Egypt. But this...
