Book Marketing News
Just for kicks, every couple of weeks I plug “book marketing news” into the Google News machine to see what pops out…it’s always interesting, and often more than a little perplexing. This week, most of the stories are coming out of presentations at the Digital Book...The Preorder Dilemma
I have Lisa Unger, Laura Lippman, and Alafair Burke to thank for the information and inspiration behind this post. People who work in, around, or near the book business know that preorders are important. Assuming that most of you fit into that category, I’m not going...Email Me This
This morning I got the best of the season’s marketing emails so far. And by “best” I mean so laughably bad that it…well…it inspired this post. Let’s start with the subject line: Give the Gift of E This Fall! Really? E? Can I exchange it for heroin if E’s not my thing?...How To Twitter
The big marketing news this week was JP Morgan Chase’s spectacularly stupid foray into transparency and interaction on Twitter. They called it a “bad idea,” thereby employing perhaps the most dramatic understatement in the history of Twitter.