About
Our mission is to help clients understand and communicate with their audiences through customized programs.
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We offer a full range of marketing, communications, and content services.
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HEW has worked with an illustrious list of clients, renown in the US and internationally.
Blog: In Real Life
Book reviews, marketing observations and advice, and general commentary.
Recent Posts
Promote Yourself
A couple of weeks ago, Jeff Cohen posted about his Chemo Promo Conundrum. The core situation he described—an author confronting the problem of having to promote their books—is a common problem, I think, made immeasurably harder for Jeff because he’s going through...
On Failure
Last weekend, I read this essay in The Guardian when it was shared by novelist Steve Mosby. Despite it being published on April 1, it does not appear to be an April Fool's joke. The Guardian's April Fool's story is here. The thing that jumped out at me most was...
By the Numbers
I believe that there are two kinds of people in the world: words people and numbers people. Thankfully, being one doesn't preclude you using the other, but if you're more comfy with one or the other, stepping outside that comfort zone can require some nudging....