By auditing reporters and bloggers who have covered both your competitive set and relevant topics, I’ll create a targeted key media/bloggers list whose audience creates broad visibility

Backgrounder, fact sheet, bio

When developments warrant shouting about

Identify and research target and adjacent audiences

In creating a content editorial calendar that encompasses each venue, we look for fun and interesting topics that encourage readers to share their thoughts and opinions with us, each other, and their circle of influence (the latter being crucial to growing the audience for each venue; research shows the average American has 634 ties in his/her overall network).

Creating sites, and also optimizing/expanding them

Pages, tabs, contests

Edcals, monitoring, content

Pitching and writing/editing posts

Channels

Pages/listings

Author pages, book listings, contests

Profiles, groups

Author pages

Creating and distributing

Signings, product demos

By-lined articles create the opportunity to discuss our issues (and product) in our language. As such, they are a fundamental thought leadership platform and one where we can create a clear, authoritative brand tone.

Identifying and scheduling briefings with the right analysts

Researching and submitting entries for relevant awards